Brand recognition

Photo by Henry & Co. on Pexels.com

How is your learning brand recognised?

You might be perceived as modern and at the cutting edge of thinking. Or you could be the traditional ‘safe pair of hands’.

Marketing the former to fans of the latter won’t wash – you’re too disruptive. Marketing the latter to the former and you’re stuck in the mud, selling old ideas.

Internal LnD functions have fans of both – is it any wonder the offer looks mixed and confused?

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