I’ve been asked before about the task of producing a daily blog post. It’s always been easy to reply that it’s just a thing to do, a routine.

I was reminded of this yesterday when I explained something, that felt like the hundredth time, to someone. To them it was new, to me it was ‘old’ and a repetitive conversation I’ve had so many times before.

Realistically, repetition works. Saying the same things, in a hundred different ways, to new people, will be more successful in the long run than saying new things to the same old people.