I had cause to look up a web designer the other day. I looked at their website and the links to their portfolio. None of them worked.

I was approached by someone to speak on a webinar to their 2k followers for ‘exposure’. My 7k+ followers would need to pay to see and hear it.

I spoke to someone who was applying for a role as a cultural engineer. They couldn’t describe culture.

My LinkedIn profile mentions learning designer. Someone thought that meant online learning design on an elearning platform.

If you have labels, people will have expectations from them. Do you live up to them?