Be under on illusions, the supply side model of learning and development is declining at an ever quickening rate.

People want to choose for themselves, at a time and pace that suits them. For example, the latest data about audio listening in the US has just come out. The demand for ‘linear’ services – over air and streaming radio, satellite radio etc – has been falling for years. Earlier this year streaming audio – podcasts, streamed music, etc – overtook linear audio for the first time.

There is NO chance this is going to reduce; people love their streaming services, the opportunity to choose what they want, skip the bits they don’t like, try new things on their terms. The same is happening in the workplace. People demand this choice in their work and learning is no exception.

Designing learning support to be ‘pulled’ rather than content ‘push’ has been around for years and it feels like your colleagues are going to vote with their feet and seek it out if you don’t offer it.