Hole again

Picture of a golf ball near a golf hole, taken from above. The ball is casting a long shadow on the washed out grass.
Photo by Markus Spiske on Pexels.com

I’ve been talking to an organisation about a LMS and there’s an interesting quote from a Harvard Business School Professor which springs to mind

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

Theodore Levitt

People don’t want a LMS, they want:

  • the security of finding out everyone’s completed their mandated health and safety training
  • the confidence they can host more stuff
  • the ability to host creative stuff
  • to be able to point at a place where they can trust stuff is hosted

Your colleagues don’t want to do a course, they just want to be better.

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