Choices, choices, choices

Pink neon number 3
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I generally try to offer people three choices by default. If their choice is limited to two options, that will represent a dilemma. A forced choice between two options will create the space for the people to resent you for having a limited offer.

If you can create three options, there will be freedom to make a choice. One choice might be incredibly uncomfortable, but it is still a choice.

Reduce resentment by offering more than two options – people will thank you for it

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