Like Netflix. People rarely browse learning catalogues looking for something interesting.

Like coffee. People don’t consume it as they would a food or drink. It’s rarely driven by the same kind of hunger.

Like school. We work with adults who both need advice and support but also have the ability to determine for themselves what works for them.

I love an analogy as much as the next person; indeed I’ve written about how they help me make sense of concepts and ideas. When these analogies become embedded in our practice, and we can’t speak to what we do WITHOUT them, then it becomes problematic.