I like learning.

I like music.

There is a symmetry between them which I’ve looked at before but was brought home to me the other day.

I was listening to some jazz influenced Danish instrumental psych/stoner rock and realised how many people would not think of listening to this kind of music. It’s very away from the mainstream, slightly edgy, and not especially popular. I’m a fan because of how complex it is, and how each listen creates the space and opportunity to uncover uncovers the elements you miss the first, second or third time. In the week of the Grammy’s I know it won’t win any awards; It’s not written or performed to win awards though, it’s by the band for their audience.

The people in your organisation will all have different preferences. Ask people if they like music the answer will almost certainly be yes. Ask people if they like jazz influenced Danish instrumental psych/stoner rock and the answer is less likely to be yes.

Ask people if they like learning, the answer will likely be yes. Ask people if they like your learning – discrete and designed for the rhythm and melody of the organisation and you might get a different response.

As I said when I listened to Taylor Swift for the first time:

 …in a world where people have freedom to choose so much of their digital content, it seems totally reasonable to see how it relates to the digital content you produce for learning.

Don’t assume that because ‘most’ people like it, that ‘most people’ will use it. Work out what REALLY fires people up and support that.