
It was International Women’s Day on Sunday. You’ll have seen thousands of posts on LinkedIn – it was even mentioned at Crufts as “International Ladies Day” – that in itself is telling in how the speaker considers women.
The task, as always after IWD, is to do a check-in in 10 days and 10 weeks. In 10 days’ time, make sure to ask:
So What? So what changed as a result of IWD and what will be different?
In 10 weeks’ time, make sure to ask:
Now What? Now what else needs to happen to move things forward?
My fear, as is every year, is that the first answer will be not much, and the second answer will be nothing.
Interestingly, I did put a post up on LinkedIn, to the tune of the conversation we had on Friday. In doing so, I spotted that LinkedIn, in its prompt to post about it, was (intentionally or otherwise? Not sure) using a different hashtag from the one listed on IWD’s site.
I used the correct one. Virtually no impressions, against previous recent posts that got plenty. I wonder whether it was buried by the algorithms in favour of the more vapid “Look at me!” posts, or whether they were prioritising posts with their own hashtag. Who knows. Anyway, it was mainly just an experiment, so I deleted it!
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I’m afraid you’re right. This is an issue where the systemic problems need to addressed, not a once-a-year “celebration”.
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