I’m publishing fewer posts on LinkedIn and this is one of the ‘exclusive’ posts which isn’t going to be tossed about on their algorithmic storm. I mentioned yesterday it’s tougher writing posts to appeal to the LI model; these posts aren’t. They feel more authentic, honest and ‘my’ voice. As someone rather beautifully said the… Read More One of the gang
It’s been a week since I changed how I write my daily posts. A small shift, but worth reflecting on. I’ve kept to alternate days – Monday, Wednesday, Friday – and deliberately shortened the paragraphs. Not just short. Really short. Mobile-readable. Algorithm-friendly. And really uncomfortable to write! They take longer to prepare now; the editing,… Read More What Happened When I Started Writing for the Algorithm
In the never-ending slog to try and promote yourself, the shift in how LinkedIn has changed its approach is the hot topic of conversation. I was delighted to stumble across a blog post from Hootsuite which is explaining exactly what the changes mean:
You probably don’t know but we produce a newsletter which goes out once a month. In it we list the things we’re going to be doing, summarise the things we’ve done and post something only for those people on the list. The last one went out on Tuesday and included a piece about how organisations… Read More Read more
Here are a few of the questions I’m pondering right now. Some of them are more a priority than others, but they’re all important in one way or another. No answers, just the random thoughts I’m weaving together. • If everything is VUCA, then nothing is. How do we help people understand ambiguity and volatility… Read More Questions, no answers