I read a fascinating article on Harvard Business Review the other week. Consumers are increasingly relying on generative AI platforms for product discovery and recommendations. This is a shift from traditional search engines and brands must consider how to optimise for AI “share of model” awareness. This means focusing on how often and favourably LLMs… Read More Search or Destroy
People have called me a learning strategist because I get the freedom to do heavy thinking – critical and creative – about learning strategy. It’s a privileged position to get to spend time just thinking and it is – although some people would disagree – hard work! Strategic thinking isn’t just wool-gathering; it’s wrestling with… Read More Leading through strategy
I’m at the CIPD Festival of Work tomorrow, Thursday 12th June, but not doing usual conference and exhibition things. I’m there purely to sit in sessions, listen to the speakers, and make notes – copious notes. We sat down here a couple of weeks ago and realised there were many sessions I wanted to go… Read More See you there?
I have an electric shaver. It’s more convenient than a wet razor and arguably better for the environment with zero single use plastic you find with traditional razors. It does have one problem though; the cleaning brush. It’s a piece of plastic, about half the length of my little finger. It’s there to scoop out… Read More Brush strokes
I remember the fun, when working in for a family owned department store, of a flash sale. All of a sudden the finance director and board would choose to create a sales event on a certain day of the week to try and drive trade. 10% or 20% discounts, cutting margins, chasing volume. What happened,… Read More Discounting
Lost and Desperate 