My name isn’t especially difficult to pronounce – I do hear different variations occasionally, most usually my forename being shortened to Andy*. There are now countless tools to help people pronounce names correctly; LinkedIn has an option to upload a recording and I recently found Namedrop where you can upload a recording which anyone can… Read More What’s in a name?
I generally try to offer people three choices by default. If their choice is limited to two options, that will represent a dilemma. A forced choice between two options will create the space for the people to resent you for having a limited offer. If you can create three options, there will be freedom to… Read More Choices, choices, choices
I spent a brilliant evening with my son at the O2 last weekend for a Chemical Brothers gig. As much as we enjoyed the gig, the rituals of attending including pre and post refreshments, and travel to and from the venue are built into our relationship. I took him to his first gig about 20… Read More Talk is cheap
I had cause to look up a web designer the other day. I looked at their website and the links to their portfolio. None of them worked. I was approached by someone to speak on a webinar to their 2k followers for ‘exposure’. My 7k+ followers would need to pay to see and hear it.… Read More Do what you say you do
We are sorry to announce that, owing to author illness, there will be no post today. Normal service resumes on Tuesday.
Lost and Desperate 