Value isn’t obvious

The phrase “you get what you pay for” has never been more relevant. Each month I spend about £20 on books – and for the same amount I subscribe to the Pro version of ChatGPT. The books offer originality and connect me with people, their voices and their thinking. Occasionally, they connect me with the… Read More Value isn’t obvious

It’ll do what?

Apparently, we’re going to see a massive increase in the use of AI agents in the next 1-3 years. But we won’t. When I read reports like this I’m always taken by the missing population; 99% of businesses in the UK are SMEs and this report fails them. The sampling bias is towards large enterprises… Read More It’ll do what?

Search or Destroy

I read a fascinating article on Harvard Business Review the other week. Consumers are increasingly relying on generative AI platforms for product discovery and recommendations. This is a shift from traditional search engines and brands must consider how to optimise for AI “share of model” awareness. This means focusing on how often and favourably LLMs… Read More Search or Destroy

Smoke and mirrors

Adulting is hard. You spend most of your time trying to get along, making best guesses about everything. Parenting, as anyone lucky to have kids know, is even harder. It doesn’t really matter that AI doesn’t “know” what it’s doing. Most of the time, we don’t either. Hallucinations and human work Don’t trust anyone who… Read More Smoke and mirrors

Questions, no answers

Here are a few of the questions I’m pondering right now. Some of them are more a priority than others, but they’re all important in one way or another. No answers, just the random thoughts I’m weaving together. • If everything is VUCA, then nothing is. How do we help people understand ambiguity and volatility… Read More Questions, no answers