For years I’ve been banging on about things needing to be different and thought that the pandemic will become the catalyst for change. Part of me hopes that workplace learning will realise that the old models we have used to ‘deliver’ learning will be busted; knowing that we have a real opportunity to redefine what… Read More Reinvention
Aim for the stars?… Read More If…
Your learning offer is being completely disrupted and you have to adapt. A longer post than usual.… Read More The learning industry is being disrupted
Every McDonalds looks the same. It matters to their brand. Every sip of Coca-Cola tastes the same. It matters to their customer base. Every jar of Marmite tastes the same. It matters to maintain people’s loyalty. Are you trying to maintain your brand, trying to remain relevant to your stakeholder base, or maintain customer loyalty… Read More Always the same
There are 4 barriers to people accessing your learning support – cost, access, time and skill. The most successful consumer innovations create new markets because they target non-consumers. They tap into the people who can’t or won’t use competitors’ products. They’re the people who can’t afford your courses. They can’t get sign off to attend.… Read More Barriers to consumption
Lost and Desperate 