You’ve got all the evidence, the cost benefit analysis, the case studies, the business plan, the funding arrangements and the delivery plan. If you haven’t got belief in it, you’ll never be able to sell that to others and, whether in a week, month, or a year, they’ll regret it.
To put minds at rest following yesterday’s post, no, I’ve not given up. Marmite has developed a brand on the basis that you’ll love it or hate it. There is no middle ground and it’s a binary choice about taste. But tastes change. Someone I know who couldn’t stand it has learnt to love it.… Read More Marmite