I read a fascinating article on Harvard Business Review the other week. Consumers are increasingly relying on generative AI platforms for product discovery and recommendations. This is a shift from traditional search engines and brands must consider how to optimise for AI “share of model” awareness. This means focusing on how often and favourably LLMs… Read More Search or Destroy
I rewatched the film Don’t Look Up the other week. The film is a American political satire black comedy which tells the story of two astronomers attempting to warn humanity about an approaching comet that will destroy human civilization. The impact event is an allegory for climate change, and the film is a satire of… Read More Don’t Look Up
I saw a video the other day of a candidate using a LLM to answer questions in a job interview. Almost 3/4 of applicants are using generative AI on a regular basis so it’s likely your new recruits will be doing the same. just pause for a second and check your onboarding and induction processes.… Read More Lateral thinking
There’s an interesting test you can undertake with LLM like Chat GPT. Ask them to name 10 philosophers and a few month ago the response would have been exclusively male and white. Ask the question now and these models have learnt that this isn’t a satisfactory answer – the latest list I got is below:… Read More Name 10 philosophers