Someone got in touch with me the other day and asked the following question. Have you been to or thought about going to a mens only mastermind / meet up? If you know literally ANYTHING about me, this is possibly the most off-target cold lead I’ve ever had. What would be the worst cold outreach… Read More Unlikely lead

I remember the fun, when working in for a family owned department store, of a flash sale. All of a sudden the finance director and board would choose to create a sales event on a certain day of the week to try and drive trade. 10% or 20% discounts, cutting margins, chasing volume. What happened,… Read More Discounting

Selling is easy if the market you’re selling to is used to buying. Selling is easy if the product is obvious. If your product is sophisticated and the people don’t want to buy, it becomes much more complex. You can’t sell ‘learning’ like a product. It has an elegance and refinement which makes it both… Read More Selling is easy