Taking 50 photos and then publishing 1 on Instagram isn’t real life.

Publishing the results of one run you’re pleased with but the 40 you’re not isn’t real life.

Sharing the home cooked dish but omitting to show people the pre-prepared and processed ingredients to make you look like a kitchen diva isn’t real life.

Telling your story at a conference but leaving out the things which didn’t work, the poor results, and the implementation issues isn’t real life.

Producing learning content which always works, in every circumstance, on every device, 24/7, and is scaleable to tens of thousands of people isn’t real life.