So sang Depeche Mode.

According to a series of tweets I saw yesterday from a “marketer, writer and speaker” (their description) they are also assets, and assets which you need to prepare a profit and loss statement for senior management. Apparently you need to do a SWOT analysis on them to decide on their “market potential”. This will inform what you invest in them.

If you’re marketing, writing and speaking about people in that way maybe check yourself.