I was reading about the Decoy Effect the other day and how it is used to market goods and services.

I got onto the topic because I was keen to understand how to frame options to senior leaders when you’re asking for support for new ways of learning measurement. E.g. You can have the free option that tells you bums on seats or the low time cost option that gives limited information, or the low time cost option that provides lots of useful information.

If you think you understand how to market learning internally and get buy-in, you really haven’t scratched the surface.