Another #IWD2023 blog post, this is by Fran Harrison from QA.

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Answer this question: when you’re developing or delivering a new learning experience, what’s the very first thing you normally do? In those first few seconds of your audience’s time?

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We have something vitally important to communicate. It’s all too tempting to jump straight in with the learning outcomes; the introduction; the learning.

Now imagine you’re the audience in that scenario. How are you feeling? If it kicked straight off with information, the chances are you’ll have settled back for a relaxing listen or read.

Research on creating first impressions suggests you have as little as 7 seconds. When your learners meet your learning for the first time, how long do you have? Try re-reading this post from below the initial question and “thinking space”. Different?

Use those first seconds wisely.