Learning is a gamble. It shouldn’t be, but people make a choice about whether the time, money, effort, etc. which they invest will be worth it in terms of return.

Part of the problem learning providers (both internal and suppliers) have is the fact they don’t know the odds or how much people have staked – and lost – before. We use learning objectives to try and show the options available and potential wins to encourage people to let us have their stake.

If people engage with someone who provides learning support, they need to work out whether it’s worth it and how much of a gamble they’re making. That’s why compliance training rarely works. People view it as lost time already so there’s nothing to lose and nothing of value to gain.