I was at dinner the other night and the service I got was fine. But it wasn’t.

It felt automated. I was asked the same questions I know other people were asked – I have ears and heard them. I received the same responses to my order that other people got; it seems this place has trained their waiting staff to admire everyone’s order as ‘perfect’. I was surprised to learn what ‘we’ were having when ‘I’ was dining alone. I did tell the person taking my order that I had eaten this kind of food before and understood how it was made. They didn’t listen though because they then proceeded to tell me how best to eat it when it was served.

As the Beatles sang, listen do you want to know a secret. If you listen you’ll offer a much better customer experience.