I was thinking about the film Toy Story the other day and how Woody had particular catchphrases. You pulled a string in his back and he had a few specific phrases which he would rotate between. Specific, trusted words which you knew he would say.

I was thinking what I’d say if I had specific phrases

Mine would be:

• Capability equals capacity plus ability
• Work to live, don’t live to work
• Play to succeed, don’t play to win
• Outcomes and impact are better measures than input and output

Imagine you had a pull string in your back – what would be your catchphrases?