I signed up for a webinar the other day from LinkedIn. It was a topic I was interested in with a couple of speakers I know and respect. I followed the links, got the email approval and went there at the appropriate time.

At 5 minutes after the start time I was surprised it hadn’t yet begun. I checked the link, joined again, and was still waiting. Then I realised I’d joined a session which ran some two weeks before, had been completed, recorded, and finished.

Of course it was my error; I should have checked the date the session was running and, if I’d been more aware, realised it hadn’t downloaded into my calendar on the right date.

But why was it in my LinkedIn feed anyway? This was an event from the third week of May, advertised in a post to me some two weeks after it was finished. I trusted the algorithm was sending me relevant and timely content; it isn’t.

Translate that into your internal platforms, comms and curated resources. Are they all up to date, relevant and timely? If they aren’t, people won’t blame the content but themselves and then the platform.

If they lose faith in your platform, you’re going to have to work really hard to get them back.