Engagement? Down. Post views? Down. Connections? Superficial and dissonant. So let’s get an LLM to write a post for me*, make it look like it’s MY expertise and launch it into the sewer of LI, hoping someone will read it, nod sagely, and think, ‘I really need to speak to Andrew.’ I’m reading SO MUCH… Read More Need to speak to Andrew
I saw an interesting post on LinkedIn the other day – I know right? I was preparing to respond and saw that two comments had been posted – one was labelled ‘comment 1’ and the other ‘comment 2’. They were posted by the original post author and were posted AT THE SAME TIME. If you’re… Read More When posts go wrong
All the posts say, “be more strategic.” That’s it. Also, align with the business. Add value. Think commercially. Focus on outcomes. Build capability. Measure impact. Tell a better story. Bring stakeholders on the journey. Sorted. The problem with a lot of professional guidance is not that it is wrong. That would be easier. The problem… Read More The LinkedIn Feed problem
There’s a genre of LinkedIn content doing very well right now – you know it when you see it. Colourful, hand-drawn aesthetic. Highlighted keywords. Emoji. A pyramid. Bullet points inside bullet points. A heading that says “The Why” followed by a heading that says “The How.” I saw one this week titled “Clear Thinking =… Read More The image that does the thinking for you
LinkedIn keeps changing how posts travel. Every few months I think we have a rough sense of the system, and then something shifts. Posts that should reach people stall, and the posts I almost didn’t publish travel much further. The latest theory doing the rounds is about timing. The old Monday, Wednesday, Friday rhythm may… Read More An experiment