Meg Peppin tagged me in a post a couple of weeks ago asking if I was still blogging. She’d noticed that a few people whose writing she liked seemed to have vanished from LinkedIn and wondered where we’d all gone. I haven’t gone anywhere. I publish on my website every day and on LinkedIn on… Read More Where did everyone go?
Engagement? Down. Post views? Down. Connections? Superficial and dissonant. So let’s get an LLM to write a post for me*, make it look like it’s MY expertise and launch it into the sewer of LI, hoping someone will read it, nod sagely, and think, ‘I really need to speak to Andrew.’ I’m reading SO MUCH… Read More Need to speak to Andrew
I saw an interesting post on LinkedIn the other day – I know right? I was preparing to respond and saw that two comments had been posted – one was labelled ‘comment 1’ and the other ‘comment 2’. They were posted by the original post author and were posted AT THE SAME TIME. If you’re… Read More When posts go wrong
All the posts say, “be more strategic.” That’s it. Also, align with the business. Add value. Think commercially. Focus on outcomes. Build capability. Measure impact. Tell a better story. Bring stakeholders on the journey. Sorted. The problem with a lot of professional guidance is not that it is wrong. That would be easier. The problem… Read More The LinkedIn Feed problem
There’s a genre of LinkedIn content doing very well right now – you know it when you see it. Colourful, hand-drawn aesthetic. Highlighted keywords. Emoji. A pyramid. Bullet points inside bullet points. A heading that says “The Why” followed by a heading that says “The How.” I saw one this week titled “Clear Thinking =… Read More The image that does the thinking for you