LinkedIn keeps changing how posts travel. Every few months I think we have a rough sense of the system, and then something shifts. Posts that should reach people stall, and the posts I almost didn’t publish travel much further. The latest theory doing the rounds is about timing. The old Monday, Wednesday, Friday rhythm may… Read More An experiment
I’ve decided to become a LinkedIn influencer. Agreeing enthusiastically in comments without adding anything. This is the LinkedIn Influencer way.
It’s been a week since I changed how I write my daily posts. A small shift, but worth reflecting on. I’ve kept to alternate days – Monday, Wednesday, Friday – and deliberately shortened the paragraphs. Not just short. Really short. Mobile-readable. Algorithm-friendly. And really uncomfortable to write! They take longer to prepare now; the editing,… Read More What Happened When I Started Writing for the Algorithm
In the never-ending slog to try and promote yourself, the shift in how LinkedIn has changed its approach is the hot topic of conversation. I was delighted to stumble across a blog post from Hootsuite which is explaining exactly what the changes mean:
It feels like the LinkedIn algorithm is broken. Posts from 3 weeks ago are still showing up, while fresh and valuable content seems stuck in an invisible queue – either to be promoted and dropped off the engagement line. So, I’m running a (very unscientific) experiment to see if and how this post spreads and… Read More Testing testing