Listening to a podcast the other day, I was reminded how politics has finally caught up with the change in channel. They mentioned how a politician might go on a walkabout with someone who has a large internet following. Getting in front of 2m people who have access to the channel of a friendly celebrity… Read More Channel understanding
A small thing happened last week but not a trivial one. Over the last few days I was invited to the same vendor drinks event at Learning Technologies UK three times. First on LinkedIn via DM that I replied and declined. Then by email from one person at the company. Then by email from another.… Read More Invite. Invite. Invite
I published a post on personalisation this week, and the same day, I received a pre-market questionnaire for a procurement process. I found myself writing the same thing in a different register. Procuring a platform is not the same as building capability. Sharon Green made the point well in the comments: the skill of navigating… Read More Buying badly
I saw a post from Sukh Pabial on LinkedIn this week about his year of searching for a full-time role. I’d encourage you to read it. It is honest, it is well put, and it has resonated with hundreds of people. One paragraph caught me. He described a lot of CV advice being shared as… Read More CV Tosh
I know some brilliant writers, people whose prose stops me mid-sentence. Ask them to write for audio and something breaks. The sentences stay too long, the ideas arrive in the wrong order, the logic is built for eyes, not ears. A reader can pause, reread, skip back, a listener can’t. Writing for readers and writing… Read More Different crafts
Lost and Desperate 