I get frustrated hearing about learning as if it’s something you can buy. A course, a platform, a set of resources that arrives on time and solves the problem. But the parts that matter most never appear on a purchase order. You can buy content. You cannot buy attention.You can fund a programme. You cannot… Read More Unbuyable parts
Fosway’s latest findings came out last week. These are the 11th iteration of their research and this year includes responses from 333 HR, L&D and talent professionals, 75% of whom are based in European organisations. I found them especially useful because they surface the real signals beneath the noise. The headlines about skills, AI and… Read More Performance First Thinking
A few years back I wrote about comedians and the instant feedback they get. They tell a joke and the room reacts – there’s no delay and no guessing. In learning we rarely get that with many signals, and those that do arrive, are often long after the work is done and the moment that… Read More Comedy gold
In learning and development, it’s often assumed that video > audio, but the latest data challenges that. A survey of 308 podcasters from the Podcast Marketing Academy found that while adding video to an audio podcast can increase reach and discovery, it also raises cost significantly; audio + video shows costs (on average) 77% more… Read More Better on video?
I was reading the State of Business Podcasting 2025 report last week. It analyses the Top 100 Business Podcasts on Apple Podcasts, reviewing over 70 data points per show to understand how leading business podcasts operate. It is descriptive, not prescriptive, offering trends which might help inform strategic decision making. I looked at this from… Read More Audio Advantages
Lost and Desperate 