In learning and development, it’s often assumed that video > audio, but the latest data challenges that. A survey of 308 podcasters from the Podcast Marketing Academy found that while adding video to an audio podcast can increase reach and discovery, it also raises cost significantly; audio + video shows costs (on average) 77% more… Read More Better on video?
I was reading the State of Business Podcasting 2025 report last week. It analyses the Top 100 Business Podcasts on Apple Podcasts, reviewing over 70 data points per show to understand how leading business podcasts operate. It is descriptive, not prescriptive, offering trends which might help inform strategic decision making. I looked at this from… Read More Audio Advantages
The 2026 Global Sentiment Survey is open, and if you work in L&D it’s worth the two minutes it takes to complete. The 2025 results told a clear story. AI didn’t fade after the initial hype. It grew again and reached the highest score the survey has ever recorded. Every country and every workspace put… Read More What’ll be hot
The 16–18-year-olds in a fascinating Demos report published last week are about to enter the workplace. They are not the “Gen Z” that’s been written about for the last decade. They’re something else. They’re Gen Z 2.0: hyper-stimulated, algorithm-shaped, politically sceptical and raised on feeds that never stop. They’re younger than the iPhone. This matters… Read More When Gen Z 2.0 Enters Work
As part of the thinking in my new book, I’d re-floating the idea of L&D as a broker. Brokerage is a new skill in modern L&D and we rarely name it. It’s the work between the request and the decision. You listen, interpret, challenge, redirect, and guide people to the option that actually solves the… Read More Strategic Brokerage
Lost and Desperate 