In the Times last week, LinkedIn’s chief executive said the formula for useful content is “insight plus personality.” That feels broadly right, but it is not enough for outbound marketing. Good outbound is not simply about producing more posts, increasing reach or making yourself more visible. It is about helping the right people understand: That… Read More Insight plus Personality
We’ve been awarded a place on the Training and Development Services framework delivered by the NHS Collaborative Procurement Hub. This framework provides a compliant, pre-approved route to market for NHS organisations and other part or fully publicly funded bodies to access training and development services. For us, this matters because it removes procurement friction. It… Read More Now available via an NHS-compliant framework
That’s work in 2025 done. It’s been a year of fewer slide decks and more honest conversations. More time spent asking what actually changes at work, and less time filling calendars for the sake of it. As the year went on, a few things settled for me. I’ve been saying for a long time that… Read More Last post 2025
Our October Learning Clinic is open on Friday 18th October from 2-3pm BST What is a Learning Clinic? Learning Clinics are the place where you can bring your problems and work through them with an informal action learning approach. When are they? They are now on a Friday – this seems to be the better… Read More Learning Clinic October
Writing a book is filled with lots of moments. The moment you get the idea from a spark and make the decision to write it. The moment when you see the blank piece of paper with no words. The moment you realise it’s going to take three times longer than you anticipated. The moment when… Read More Proving Impact