Slides

Will the slides be available at the end? When you answer yes, you can hear the sigh of contentment that excuses any further effort. It’s as if you’ve given people permission to kick their shoes off, lean back and relax into a period of passive listening. A yes means you remove the need to take… Read More Slides

Compliance

With the Coronavirus outbreak, there’s been a substantial promotion of handwashing. I’ve mentioned supporting compliance before and the advertising campaigns hit all three elements of the AAA approach: Awareness – why handwashing is important, why soap is just as effective as cleansers Acquisition – the right way to wash your hands, the 20 second approach… Read More Compliance