With the Coronavirus outbreak, there’s been a substantial promotion of handwashing.

I’ve mentioned supporting compliance before and the advertising campaigns hit all three elements of the AAA approach:

• Awareness – why handwashing is important, why soap is just as effective as cleansers
• Acquisition – the right way to wash your hands, the 20 second approach
• Application – people telling stories of handwashing in public spaces, shaming of people who aren’t hand washing

It’s just in time, just enough content which relies on social sharing; the different songs to wash your hands to now range from Happy Birthday, through the UK National Anthem to Dancing Queen, Metallica, and Jolene.

How effective would your learning offer be if you could replicate those results?