Meat
You can describe a lump of meat in many ways. Its weight Its colour Its size Its taste Its smell However, it’s still just a lump of meat. I’ve been […]
Emerging markets
If you think of the business as an emerging market, your approach has to turn from supply to demand. Using Jobs to be Done theory, your offer needs to meet: […]
Reason
You can’t reason someone out of something they haven’t been reasoned into. Understanding the emotion that brought the person to their view is necessary if you want to help them […]
Late
As Di McDonald said at Learning Technologies this year: If you deliver something late, people might remember it was late. If you deliver something wrong they’ll definitely remember it was […]
Intelligent search
It’s likely that, for many general topics, all the learning content you might need to support someone already exists. For example, do a quick Google search for interview skills and […]
