The office of the Prime Minister in the UK tweeted out a QR code the other week with the accompanying phrase, ‘Innovation means growth’. A few thoughts: If you’re designing access to learning products like this, please stop. The message, whatever it is, will now be diluted with the faff people have top go through… Read More Just use a QR code
If you want to see how to market things badly, check out what’s happened with the Edinburgh Fringe Festival app. The app has been a key resource over its existence, particularly for artists with less exposure and a lack of PR money. There was a Now and Nearby function that allowed punters to simply ‘take… Read More How to be wrong
You probably can, but you haven’t practiced it enough yet. I thought that I couldn’t do it when we did the second episode of the Women Talking About Learning podcast. Tech fails and I was all over the place. We uploaded this week’s episode after we had even worse tech fails and it sounds seamless;… Read More That thing you can’t do
Lost and Desperate 