I’ve been talking about moving from a supply-led approach to demand-led one for a while and I’ve not felt is resonates. Supply/demand seem to be terms which some people can’t relate to and some people see it as a marketing/sales issue. I was lucky to read a piece by the always insightful Richard Millington the… Read More Supply and Demand
I saw Seth Godin write a post with this title the other day and realised it’s where so many of us get it wrong in the learning space. In-house and external teams are asked to provide better learning. We end up providing more learning. This is because we feel we need to introduce new channels,… Read More More vs Better
I see (and read) dozens of reports, surveys, and white papers every week. As I mentioned recently, these can say one thing or the complete opposite. I tend to be a bit sceptical though and will, where possible, look to the source data. This is where digging down and looking at the stories behind the… Read More The germ of truth
In the order of things an informed choice is much MUCH better than an educated guess. An educated guess is always WAY better than an uneducated guess. Are you helping people choose or are you helping them to guess in the right direction?
We were editing yesterday, working on trying to bring a load of content down into a much smaller, relevant piece of work. Faced with tough limits, it’s easy to get rid of the superfluous, unwanted and unneeded. So why do we feel the need to pad things out?
Lost and Desperate 