I saw something interesting a few weeks ago. A company was exhibiting at an event and to drive awareness they thought it would be a good idea to respond to every post on LinkedIn about their sector. Replying to every post with a mention of their company. 😬 I get why. They want to raise awareness… Read More BROADCAST media
My grandson is now six months old. He’s really communicative, making noises as if talking to us and ‘singing’ along with us when we sing to him. When he’s in his bouncer he get annoyed after a while. He starts making noises and, since he can’t get the message out, gets louder. When he’s not… Read More Say it louder
There seems to be a lack of self-awareness in the LinkedIn marketing world. Finding my email and sending me a cold message about how you will help me generate leads isn’t going to land well. If that’s the approach you’re recommending, it will annoy more people than it gains. If that’s not the approach you… Read More Self-aware
Someone called me last week and asked if I wanted to be featured in their magazine. They explained the audience, the coverage and the ‘celebrity business’ sponsor. I would be happy to and then they told me the charge for being published. I’d be happy to pay; they wanted to carry out an interview and… Read More The joy of sales calls
Over the long Bank Holiday weekend in the UK there’s a tradition for some radio stations to play their ultimate 500 tracks. One channel was doing it over this weekend; I know this only because I was in the car on Friday afternoon and heard it announced on the car radio. The only time I… Read More Listen to the radio
Lost and Desperate 