I was reading a story about how a children’s hospice recently improved uptake of an existing staff benefit. It didn’t introduce anything new but simply relaunched a financial coaching service with a timely webinar and honest messaging about financial pressure. Early engagement improved, and the full impact is still being reviewed. There is a clear… Read More Visibility Gap

I saw something interesting a few weeks ago. A company was exhibiting at an event and to drive awareness they thought it would be a good idea to respond to every post on LinkedIn about their sector. Replying to every post with a mention of their company. 😬 I get why. They want to raise awareness… Read More BROADCAST media

My grandson is now six months old. He’s really communicative, making noises as if talking to us and ‘singing’ along with us when we sing to him. When he’s in his bouncer he get annoyed after a while. He starts making noises and, since he can’t get the message out, gets louder. When he’s not… Read More Say it louder

There seems to be a lack of self-awareness in the LinkedIn marketing world. Finding my email and sending me a cold message about how you will help me generate leads isn’t going to land well. If that’s the approach you’re recommending, it will annoy more people than it gains. If that’s not the approach you… Read More Self-aware