There seems to be a lack of self-awareness in the LinkedIn marketing world. Finding my email and sending me a cold message about how you will help me generate leads isn’t going to land well. If that’s the approach you’re recommending, it will annoy more people than it gains. If that’s not the approach you… Read More Self-aware
Someone called me last week and asked if I wanted to be featured in their magazine. They explained the audience, the coverage and the ‘celebrity business’ sponsor. I would be happy to and then they told me the charge for being published. I’d be happy to pay; they wanted to carry out an interview and… Read More The joy of sales calls
Over the long Bank Holiday weekend in the UK there’s a tradition for some radio stations to play their ultimate 500 tracks. One channel was doing it over this weekend; I know this only because I was in the car on Friday afternoon and heard it announced on the car radio. The only time I… Read More Listen to the radio
I signed up for a webinar about podcasting in February. It was OK but didn’t get much from it that I didn’t already know so left after about halfway. Since then I have had 29 emails from the organiser. It might go a day without an email and then follow up with 3 the next… Read More How to not do marketing
It was Halloween yesterday. I know because my inbox has filled up in the last week with a series of cheesy puns, orange cartoons, and noise. If you send me email like this, I WILL ignore it, and likely unsubscribe. Send this stuff on Instagram, TikTok, or YouTube and you’re using more diverse media on… Read More Late
Lost and Desperate 