What’s your take away?
I got a menu through the door the other day. It’s for a new café that does all sorts of cakes, ice creams, waffles and shakes that also delivers. It […]
Tag Archives: marketing
How do you do fellow kids?
I saw a story last week that said online learning can be ‘cool’. A read through of the story, and I saw the term was being used unironically to promote […]
Hedonic purchases
I was reading an article about which online channels to use to best engage with customers and came across the term hedonic goods. They’re described as follows: Hedonic goods are […]
Marketing sucks
I’ve mentioned how marketing needs to improve a few times before but here’s yet another example. I connected with someone on LinkedIn with an interesting profile, who, a couple of […]
Personalised much?
I got an email the other day that included the following line – I’ve changed the names to protect their anonymity: Anyway, our [Name of role] [Name of person] , […]
Lost and Desperate 