Monday’s child
Fewer people read this blog on a Monday than any other day. It feels like it’s the day when my most creative blog posts appear; I’ve had a week-end of […]
Tag Archives: marketing
Always the same
Every McDonalds looks the same. It matters to their brand. Every sip of Coca-Cola tastes the same. It matters to their customer base. Every jar of Marmite tastes the same. […]
Brand recognition
How is your learning brand recognised? You might be perceived as modern and at the cutting edge of thinking. Or you could be the traditional ‘safe pair of hands’. Marketing […]
Market street
There’s a row of shops I know of near a transport hub which includes: A travel agent A London Souvenir shop A dry cleaner’s shop An independent cafe A Subway […]
Submarines
I was thinking about how we market learning the other day and had a conversation where the LnD profession was compared to a submarine. As well as running silent and […]
