Put strangers in a room and they’ll find ways to work together. They’ll also spot someone who does the same job and steer well clear. If you’re bringing people together, don’t ever leave useful conversations to chance. Get the people doing similar work talking to each other.
Someone sent me an article this week. I’m not going to say who wrote it because it doesn’t really matter; you’ve read it before. You’ve probably read it this week. It’s the one that opens in capital letters telling you not to spend your money on training but to invest it in business results instead,… Read More Training? No. Training!
One of the posts I put out on LinkedIn last week did nothing. Very few views and almost no engagement. Another was seen by 30+ people every minute in the first hour and then…nothing. A third post was quiet for a couple of days and then ended up with many thousands of views. The numbers… Read More Watching numbers
About five years ago someone connected with me on LinkedIn, started a sales pitch a couple of days later, was told no, acknowledged that, and then sent me another sales message five days later as though the previous conversation hadn’t happened. The first response had been perfectly reasonable: Five days later: “Hi Andrew – thanks… Read More Marketing still sucks
In the Times last week, LinkedIn’s chief executive said the formula for useful content is “insight plus personality.” That feels broadly right, but it is not enough for outbound marketing. Good outbound is not simply about producing more posts, increasing reach or making yourself more visible. It is about helping the right people understand: That… Read More Insight plus Personality