About five years ago someone connected with me on LinkedIn, started a sales pitch a couple of days later, was told no, acknowledged that, and then sent me another sales message five days later as though the previous conversation hadn’t happened. The first response had been perfectly reasonable: Five days later: “Hi Andrew – thanks… Read More Marketing still sucks
In the Times last week, LinkedIn’s chief executive said the formula for useful content is “insight plus personality.” That feels broadly right, but it is not enough for outbound marketing. Good outbound is not simply about producing more posts, increasing reach or making yourself more visible. It is about helping the right people understand: That… Read More Insight plus Personality
Every month I send a newsletter called Llarn Lens. It isn’t a digest of LinkedIn posts or a sales email. It’s where I step back and connect the ideas emerging from consultancy, public sector work, research, podcast conversations and the questions organisations are wrestling with. The July edition landed in subscribers’ inboxes this morning. This… Read More Catching up?
I should have been at a vendor event today. It was the usual format: case studies, product demonstrations, prospective client conversations, and market positioning. I had an invite but was removed from the guest list a few days ago. The reason? I’m not a buyer, and that’s a very narrow view of how markets work.… Read More Not a Buyer
A small thing happened last week but not a trivial one. Over the last few days I was invited to the same vendor drinks event at Learning Technologies UK three times. First on LinkedIn via DM that I replied and declined. Then by email from one person at the company. Then by email from another.… Read More Invite. Invite. Invite