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Lost and Desperate

Random ramblings that might, or might not, relate to training, learning, development, and management

Tag: marketing

Invite. Invite. Invite

A small thing happened last week but not a trivial one. Over the last few days I was invited to the same vendor drinks event at Learning Technologies UK three times. First on LinkedIn via DM that I replied and declined. Then by email from one person at the company. Then by email from another.… Read More Invite. Invite. Invite

April 20, 2026April 17, 2026 andrewjacobslndLeave a comment

Branding isn’t personalisation

In a session I was running last week one of the participants, Amy Clayton, said something really insightful. We were working through the issues with ATS, ERP, LMS, and LXP systems (alphabet soup? – Ed.) in digital HR and the conversation turned to personalisation. How vendors sell it, how organisations buy it, and how it… Read More Branding isn’t personalisation

April 14, 2026April 13, 2026 andrewjacobslndLeave a comment

Visibility Gap

I was reading a story about how a children’s hospice recently improved uptake of an existing staff benefit. It didn’t introduce anything new but simply relaunched a financial coaching service with a timely webinar and honest messaging about financial pressure. Early engagement improved, and the full impact is still being reviewed. There is a clear… Read More Visibility Gap

March 5, 2026March 2, 2026 andrewjacobslndLeave a comment

BROADCAST media

I saw something interesting a few weeks ago. A company was exhibiting at an event and to drive awareness they thought it would be a good idea to respond to every post on LinkedIn about their sector. Replying to every post with a mention of their company. 😬 I get why. They want to raise awareness… Read More BROADCAST media

October 22, 2025October 20, 2025 andrewjacobslndLeave a comment

Say it louder

My grandson is now six months old. He’s really communicative, making noises as if talking to us and ‘singing’ along with us when we sing to him. When he’s in his bouncer he get annoyed after a while. He starts making noises and, since he can’t get the message out, gets louder. When he’s not… Read More Say it louder

March 6, 2025March 4, 2025 andrewjacobslnd1 Comment

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