I should have been at a vendor event today. It was the usual format: case studies, product demonstrations, prospective client conversations, and market positioning. I had an invite but was removed from the guest list a few days ago. The reason? I’m not a buyer, and that’s a very narrow view of how markets work.… Read More Not a Buyer
A small thing happened last week but not a trivial one. Over the last few days I was invited to the same vendor drinks event at Learning Technologies UK three times. First on LinkedIn via DM that I replied and declined. Then by email from one person at the company. Then by email from another.… Read More Invite. Invite. Invite
In a session I was running last week one of the participants, Amy Clayton, said something really insightful. We were working through the issues with ATS, ERP, LMS, and LXP systems (alphabet soup? – Ed.) in digital HR and the conversation turned to personalisation. How vendors sell it, how organisations buy it, and how it… Read More Branding isn’t personalisation
I was reading a story about how a children’s hospice recently improved uptake of an existing staff benefit. It didn’t introduce anything new but simply relaunched a financial coaching service with a timely webinar and honest messaging about financial pressure. Early engagement improved, and the full impact is still being reviewed. There is a clear… Read More Visibility Gap
I saw something interesting a few weeks ago. A company was exhibiting at an event and to drive awareness they thought it would be a good idea to respond to every post on LinkedIn about their sector. Replying to every post with a mention of their company. 😬 I get why. They want to raise awareness… Read More BROADCAST media
Lost and Desperate 