In the Times last week, LinkedIn’s chief executive said the formula for useful content is “insight plus personality.” That feels broadly right, but it is not enough for outbound marketing. Good outbound is not simply about producing more posts, increasing reach or making yourself more visible. It is about helping the right people understand: That… Read More Insight plus Personality
Every month I send a newsletter called Llarn Lens. It isn’t a digest of LinkedIn posts or a sales email. It’s where I step back and connect the ideas emerging from consultancy, public sector work, research, podcast conversations and the questions organisations are wrestling with. The July edition landed in subscribers’ inboxes this morning. This… Read More Catching up?
I should have been at a vendor event today. It was the usual format: case studies, product demonstrations, prospective client conversations, and market positioning. I had an invite but was removed from the guest list a few days ago. The reason? I’m not a buyer, and that’s a very narrow view of how markets work.… Read More Not a Buyer
A small thing happened last week but not a trivial one. Over the last few days I was invited to the same vendor drinks event at Learning Technologies UK three times. First on LinkedIn via DM that I replied and declined. Then by email from one person at the company. Then by email from another.… Read More Invite. Invite. Invite
In a session I was running last week one of the participants, Amy Clayton, said something really insightful. We were working through the issues with ATS, ERP, LMS, and LXP systems (alphabet soup? – Ed.) in digital HR and the conversation turned to personalisation. How vendors sell it, how organisations buy it, and how it… Read More Branding isn’t personalisation