One of the posts I put out on LinkedIn last week did nothing. Very few views and almost no engagement. Another was seen by 30+ people every minute in the first hour and then…nothing. A third post was quiet for a couple of days and then ended up with many thousands of views. The numbers… Read More Watching numbers
About five years ago someone connected with me on LinkedIn, started a sales pitch a couple of days later, was told no, acknowledged that, and then sent me another sales message five days later as though the previous conversation hadn’t happened. The first response had been perfectly reasonable: Five days later: “Hi Andrew – thanks… Read More Marketing still sucks
In the Times last week, LinkedIn’s chief executive said the formula for useful content is “insight plus personality.” That feels broadly right, but it is not enough for outbound marketing. Good outbound is not simply about producing more posts, increasing reach or making yourself more visible. It is about helping the right people understand: That… Read More Insight plus Personality
Every month I send a newsletter called Llarn Lens. It isn’t a digest of LinkedIn posts or a sales email. It’s where I step back and connect the ideas emerging from consultancy, public sector work, research, podcast conversations and the questions organisations are wrestling with. The July edition landed in subscribers’ inboxes this morning. This… Read More Catching up?
I should have been at a vendor event today. It was the usual format: case studies, product demonstrations, prospective client conversations, and market positioning. I had an invite but was removed from the guest list a few days ago. The reason? I’m not a buyer, and that’s a very narrow view of how markets work.… Read More Not a Buyer