One of the posts I put out on LinkedIn last week did nothing. Very few views and almost no engagement.

Another was seen by 30+ people every minute in the first hour and then…nothing.

A third post was quiet for a couple of days and then ended up with many thousands of views.

The numbers they did, however, are meaningless. I don’t write for clicks, turnover, or ‘reach’. It’s to put ideas out there, and if someone can get something from it and come back to say so, then I’m doing my job.