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Lost and Desperate

Random ramblings that might, or might not, relate to training, learning, development, and management

Tag: marketing

Your world’s going to end

Splash headline and urgency: The solar system could collapse because of a passing star, scientists predict Independent 12th July 2022 I read through the story for the blow by blow story of cataclysmic proportions. Lots of narrative about panic and ‘how something must be done’. The world’s going to end…what can – or will –… Read More Your world’s going to end

July 18, 2022July 17, 2022 andrewjacobslnd1 Comment

Keep connected

I purchased something for my work the other day and wish I hadn’t now. My complaint isn’t product related – it’s a decent product. Similarly, the price was good and massively discounted. What’s annoying in the post purchase service, namely emails. I’ve had three emails thanking me for buying so far – that’s in 4… Read More Keep connected

July 14, 2022July 11, 2022 andrewjacobslnd1 Comment

Who represents you?

The Women Talking About Learning (WTAL) podcast isn’t distributed via Spotify. As well as hosting content I fundamentally disagree with, due to the nature of their upload model, they also seem to be flooded with spam and links promoting the sex trade. The total listenership of WTAL via Spotify was about 6% when it was… Read More Who represents you?

May 31, 2022May 23, 2022 andrewjacobslndLeave a comment

Press releases

I seem to have been added to a couple of mailing lists and receive a few press releases every week now. I recognise them as press releases now and rarely open them. Of the ones I do, they’re not great reading. Templated to within an inch of their life, they all follow a specific structure:… Read More Press releases

April 5, 2022April 3, 2022 andrewjacobslndLeave a comment

We’ve communicated

You’ve crafted the content, formed a compelling and creative call to action and prepared an engaging schedule of emails to connect people to your learning offer. There are so many fails in this notice. Notwithstanding the server problems which are causing the issue, a clip art header leading an instruction to ‘please read’ lacks urgency… Read More We’ve communicated

March 2, 2022February 23, 2022 andrewjacobslndLeave a comment

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