I read an interesting report from Acast last week about the female future of podcasting. Many people will read this report and take away a simple message: There are fewer female podcast hosts than male ones. That is true but is also the least interesting part – the more useful reading is that listeners are… Read More Competitive advantage
I am incredibly lucky sometimes. Jo Cook asked me to lead a session at the TJ60 event in London last week and gave me the chance to turn it into a podcast episode. Laura Overton, Kirsty Lewis and I spent an hour talking about what’s changed in L&D over the decades and what hasn’t. I… Read More Behind the Mic
In learning and development, it’s often assumed that video > audio, but the latest data challenges that. A survey of 308 podcasters from the Podcast Marketing Academy found that while adding video to an audio podcast can increase reach and discovery, it also raises cost significantly; audio + video shows costs (on average) 77% more… Read More Better on video?
I was reading the State of Business Podcasting 2025 report last week. It analyses the Top 100 Business Podcasts on Apple Podcasts, reviewing over 70 data points per show to understand how leading business podcasts operate. It is descriptive, not prescriptive, offering trends which might help inform strategic decision making. I looked at this from… Read More Audio Advantages
We talk a lot in learning about what works. Yesterday I posted about how the Podcast Learning Festival supports new approaches to learning and knowledge management. Someone quite rightly asked, “Where’s the evidence?” Good question. There are plenty of studies that explore how audio, conversation, and narrative shape memory and transfer. And I’m always up… Read More Making a statement
Lost and Desperate 