I recently got a photo printed as a gift and since then have received numerous emails from the supplier telling me why I need to buy now. I haven’t and, on a weekly basis, receive a further email with some other reason to buy. Building a sense of urgency is perfectly fine if there is… Read More Buy now!
Within the 6 principles of Persuasion by Dr Robert Cialdini, one is scarcity. In the past we’d have limited access to training courses and led people into thinking they need us in LnD to help develop them. If learning content is available to everyone, there is no scarcity. You’ll have to find another way to… Read More Scarcity