Emerging markets

· by · in Learning. ·

If you think of the business as an emerging market, your approach has to turn from supply to demand.

Using Jobs to be Done theory, your offer needs to meet:

  • ‘When’ context
  • ‘I want to’ motivation
  • ‘So I can’ desired outcome

That’s a different mode of delivery. Is your learning offer agile enough to meet it?

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