You can describe a lump of meat in many ways.

  • Its weight
  • Its colour
  • Its size
  • Its taste
  • Its smell

However, it’s still just a lump of meat.

I’ve been talking about shopkeeper to engineer for a while now. It feels as if every person and group I speak to needs it described in a different way to help them understand. I’ve developed a string of analogous examples, stories, ideas, and phrases to make it easier for people to get their head around the concept.

It’s still just a lump of meat.

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