A need doesn’t mean a demand

Just telling people about how they can do their work better doesn’t necessarily mean they either a) want to know about it, b) hear about it, or c) want to change the way they do it. It’s a recurrent conversation in the world of learning where we are still pushing, selling from what a supply.… Read More A need doesn’t mean a demand

A Leading Provider

I had a really disheartening encounter last week at the CIPD Festival of Work. I was mooching about and chatting with people there about what the event was like (interesting), people they’d met (diverse), and the topics they’d seen which interested them (loads and little about AI). I happened on one vendor and was talking… Read More A Leading Provider

Can/can’t open

I have the most frustrating can opener in the world. It’s a top of the can design that you place over the rim, pull the handles together, and then turn a rotor on top. If I hold it closed with my left hand and turn with my right, it doesn’t work well. Hold it with… Read More Can/can’t open

Commit to it

Go on then internal LnD functions, be a shopkeeper. But if you are, you need to commit to it properly. That means you might need: Digital marketing solutions Loyalty bonuses Mobile marketing Couponing Navigation marketing Smartphone apps Digital signage Point of Sale (POS) marketing Customer feedback solutions Content management Merchandisers Physical displays Banners Shopping bags… Read More Commit to it

Meat

You can describe a lump of meat in many ways. Its weight Its colour Its size Its taste Its smell However, it’s still just a lump of meat. I’ve been talking about shopkeeper to engineer for a while now. It feels as if every person and group I speak to needs it described in a… Read More Meat