Commit to it

Photo by Oleg Magni on

Go on then internal LnD functions, be a shopkeeper.

But if you are, you need to commit to it properly. That means you might need:

  • Digital marketing solutions
  • Loyalty bonuses
  • Mobile marketing
  • Couponing
  • Navigation marketing
  • Smartphone apps
  • Digital signage
  • Point of Sale (POS) marketing
  • Customer feedback solutions
  • Content management
  • Merchandisers
  • Physical displays
  • Banners
  • Shopping bags
  • Promotional merchandise
  • Analytics
  • Payment systems
  • POS hardware and software
  • Price labelling
  • Product surveillance
  • Competitor analysis
  • Store fitting and design
    And more.

Or you could work to a demand led model based on organisational need.

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