Go on then internal LnD functions, be a shopkeeper.

But if you are, you need to commit to it properly. That means you might need:

• Digital marketing solutions
• Loyalty bonuses
• Mobile marketing
• Couponing
• Navigation marketing
• Smartphone apps
• Digital signage
• Point of Sale (POS) marketing
• Customer feedback solutions
• Content management
• Merchandisers
• Physical displays
• Banners
• Shopping bags
• Promotional merchandise
• Analytics
• Payment systems
• POS hardware and software
• Price labelling
• Product surveillance
• Competitor analysis
• Store fitting and design
  And more.

Or you could work to a demand led model based on organisational need.