Sell what you have

You can only sell what you know you have. Selling an aspirational product or service is fine if you can ultimately deliver.

Unfortunately, it’s likely you’ll miss the buyers’ aspirations. Unless you know EVERY buyer’s expectation in an organisation it’s unlikely you’d be able to satisfy every single one of them.

You’re relying on people in buyer’s business to sell on for you. Do they know the product or service as well as you? And do they have enough social and hierarchical influence to make you look good?

Please comment...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.