Another in the occasional series where I have a bit of a rant…

Millennials:

• They’re so needy – wanting the same things that other people do
• They don’t respect traditional hierarchies – just like other people
• They place a high value on autonomy – like most people
• They prefer learning by doing – just the same as everyone else
• They want to get things at the moment of need – as pretty much everyone does
• They place a high value on interpersonal skills – because people do
• They want to feel supported to express their confidence – as most people do
• They want to be motivated – like everyone else
• Millennial is such a hard word to spell with so many ‘l’s and ‘n’s

Now the real rant…Millennials don’t grind my gears. Lazy word salads which people write about them as a group does.

In an attempt to create an angle, a story or a product, we’re forced to wade through vacuous content which is dressed in a millennial overcoat to make it ‘edgy’. It’s lazy and disingenuous to pool together many millions of people into a group just to suit your idle prose. And, as the list above demonstrates, it’s mostly irrelevant.

I’ve read 3 articles this week, each one 6-800 words where the word millennial was used a minimum of 8 times each. Replace the word ‘millennial’ with ‘person born between 1981 and 1996’ and reread the articles and you realise just how stupid the phrasing is. Here’s one example:

There are racist conservative people born between 1981 and 1996, and there are moderate Third Way people born between 1981 and 1996, and there are people born between 1981 and 1996 who seem to care about little but power and their careers.

This Week – 20th September 2019

Just stop it.