Like time, value is relative.
Someone’s day rate might seem a lot in isolation. You don’t know what value you get until you are able to understand its impact and effects.
Make sure you can talk about your value and not your price.
What are you worth?
Lost and Desperate 
If day rates are required, discounting can be a way to maintain underlying ‘value’. I’ve been asked to increase the days and reduce the day rate but keep the total the same. I prefer an overall project cost to avoid day hangups. As an aside, I’ve been told that the cost element of a cost benefit analysis can frighten clients before they ever look at the benefit, even when savings can be 10x investment.
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