When you ‘do’ comms are you really communicating?

This thread on Twitter last week made me think about how we’re communicating our work. I’d guess every team, behind every single poster on the doctor’s wall, were able to tick off the comms on their implementation plan (as Elaine suggests).

Doing a poster, lost in the wallpaper of a hundred others, isn’t doing comms.

Creating an all user e-mail isn’t doing comms.

Launching and not following up isn’t doing comms.

An intranet story isn’t doing comms.

Making people aware, understanding their problem, showing them how you meet it, following up and delivering is doing comms.

Stop making posters; speak to a comms professional.